My Role
Community Development Manager, UX/UI Designer
My Contributions
- User Research & Feedback Management
- Community Building (Twitter & Discord)
- Low-Fi Mockups & Prototyping
- Graphic & Social Media Design
Team
CEO, Technical Lead, Unity Developer, 3D Artists, Marketing Advisor
The Problem
As an early-stage mobile game in the niche space of Web3 and climate change, Hazel needed a dedicated user base to provide critical feedback for improving the game and application experience. The challenge was to create a reliable and ongoing feedback loop from a small community of passionate users, which was crucial for prioritizing features and validating the product roadmap.
The Solution
My work focused on building a strong community and using user feedback to shape the product. I applied UX principles to this task, ensuring that the feedback we received was actionable and directly influenced the development process.
Building a Community Feedback Loop
I established a dedicated community on Twitter and eventually Discord. Through polls, direct messaging, and hosted AMAs, I actively engaged with users to gather insights. This process allowed us to move from a small base of 37 followers to a dedicated community of over 2,000 users.
Translating Feedback into Design
I created mockups and designed experiences based on user feedback and usability heuristics. I worked directly with the artists and developers to prioritize and implement these changes, such as exploring notification prompts and redesigning the island stats page.
Graphic Design for Community Engagement
I produced a variety of social media graphics and visual assets to help grow the community and promote the app's brand. This work was crucial for gaining attention and interest in a competitive market.
The Outcome & Impact
My efforts directly resulted in a significant growth in the application's user base and social media presence. Most importantly, the user feedback I gathered and communicated helped shape the app experience, ensuring we were building a product that was both engaging and valuable to its users. The lessons learned in this startup environment were invaluable and provided a strong foundation for my UX career.